Thursday, June 30, 2011

SINGAPORE AIRSHOW 2011 will be EXPENSIVE!

Asia's biggest air show next year will indeed be the biggest, and probably also the most expensive.

Organisers said it may cost a tenth more than the previous edition - which means Singapore Airshow 2012 could exceed US$24 million to stage.Some spending will go to new elements in the programme.
The biennial show heads into its third instalment next year. The first, in 2008, cost some S$20 million to organise.

There weren't only planes on display at the Paris Air Show, and organisers of Singapore's version of the event are taking notes.The Singapore Airshow will have a land defence component for the first time.
Organisers said this will cater to the expanding industry, which has been forecast to grow to US$9.4 billion in five years.Exhibition space will also be set aside to cater to increasing interest in Unmanned Aerial Vehicles.


"We have always broght in a lot of defence force, chief of defence forces, the army chiefs, and most of the time we've been asked, 'why don't we have a land component to come for this exhibition, there's more reason for us to come!' So, and also because of the current state of the high-growth area in Asia Pacific, we find that it's an opportune time," said Angelica Lim, Sales and Marketing Director, Experia Events, Singapore Airshow 2012 organiser.



So far, 57 of the world's top 100 players, including Airbus, will be at the Singapore Airshow 2012.

Organisers hope to have 80 of the top companies represented by opening day.

Going by past trends, they expect 8 in 10 exhibitors of previous airshows to make repeat appearances at the event's next edition.For the next show, they also project a 10 per cent increase overall, in the number of companies participating.At previous airshows, 9 in 10 of all firms taking part were from overseas.

Sean Lee, Asia Communications Director for Airbus said: "The Asia Pacific region is the most important market for future aircraft purchases over the next 20 years. We have a quarter of our fleet there, so it's clearly one of the most important markets for Airbus worldwide. And we will be at the Singapore Airshow, with a large presence as usual for that reason."

"The demand is coming from Asia Pacific... it is the reason why you are. You in Singapore, you have a very big and nice air show, and also, all the airlines of all these areas are very demanding in terms of good aircraft, longer-range aircraft," said Louis Le Portz, Chairman and Chief Executive of Paris Air Show 2011.

The Paris Air Show is the iconic aviation event. But it has its challengers.

Organisers of the Singapore Airshow, for one, will be working hard to persuade more players in the business of flying, to maintain a strong presence at their event. It's all in a bid to cement the show's status as one of the must-attend aviation bonanzas of the world.

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