Malaysia Airlines recently launched its Facebook-based MHbuddy service to make booking and arranging a flight fully social.
Developed by SITA Lab, Malaysia Airlines’ MHbuddy is a Facebook application that allows passengers to book and check in for a flight while sharing their trip details with friends. When booking a flight, users of the app are reminded of friends who live near their destination; they’re also prompted if any of their Facebook friends are planning to travel to the same destination. Then, if they want, they can share their itinerary with friends. Not only that, but during the seat selection process, passengers can see where their friends are sitting and choose their own seats nearby.KLM Royal Dutch Airlines is reportedly planning a similar service for launch later this year using both Facebook and LinkedIn, according to a report on CNN.
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